With H&M hitting Japan this winter, the project aims to protect the market position for the "number-one casual brand", UNIQLO.
The shops will strengthen its connection with the online store as well. The target is <Japanese citizens>- from kids to elders.
UNIQLO MARCH：This innovative online presentation format is designed to meet the needs for long and continual project. Models of different age groups, sex, occupation will march through the online catalogue, supporting the users to purchase directly online.
Also, the project extends to TOKYO MARCH, where all the online users around the world march virtually in a line on Google Maps.
- While there is a UNIQLO-ISH order and form, the characteristics of the users will always come out from their lively steps, born from the meticulously designed presentation format.
- The experience of operating the march will be a fascinating adventure for the users. Operating the endless march performed by 33 marchers will create a sense of growing and decreasing crowd under one's finger tip. Also, this project provides an innovative experience of operating the march to run / walk backwards as well.
- The website is linked to the online shopping site, which enables the user to purchase the product the moment they found their own favorite combinations presented by each marchers.
- The user can participate online, or actually apply as a model to be a part in the march. There are varieties of ways in which one can enjoy the new form of modern-day march.
- The spontaneous and endless march will proceed on the streets of Google Maps detected by automatic analysis system. Such approach will provide the users with rediscovery of the cities and roads created by human activities, along with the charm of Tokyo itself.
